Get a free gift at check out with orders over £90
Get a free gift at check out with orders over £90
LOVE-INIT IN LONDON DELIVERING ADULT TOYS UK WIDE
welcome to our sex toy shop of playful pleasures
Explore our world of playful pleasures, where our selection of quality adult toys arouse your deepest passions and encourage self-discovery.
Whether it’s the whisper-soft touch of silk restraints or the electrifying buzz of vibrating sex toys that sets your heart racing, you have the power to make your most private fantasies a reality.
sex toys
Experiment with our enticing array of sex toys, each meticulously crafted to stimulate both your senses and your imagination.
Show Me Sex Toys
sexual wellness
Find the perfect products to help elevate yout pleasure, comfort, and safety during intimate moments.
Show Me Wellness Products
special offers
Give in to your desires with our seductive offers. Get more pleasure for less, turning intimate moments into unforgettable thrills.
Show Me Special Offers
find your release with our featured Adult Toys
Discover the ultimate pleasure with our extensive range of high-quality adult sex toys. From innovative high app compatible remote controlled toys to the ones which are the bedside side drawer classics in a huge array of shapes and sizes – from classic realistic, phallic shapes to curved stimulators, rabbits, bullets, wands, and more.
Each sex toy product promises to enhance your experiences and sexual wellbeing and for just about any erogenous zone imaginable that will unlock new realms of satisfaction whether solo or with a partner. Find your release and explore your desires safely with our smooth and unbreakable sex toys for men and women. And, don’t forget your sex toy cleaner and then storing your toys correctly afterwards, as this will ensure all your sex toys are kept pristine.
Featured Sex Toy Products to Tickle your imagination
Tongue Vibrating Bullet Cock Ring 006CR / CRPNK006
£24.99Luxury Vegan Friendly Lubrication 100ml
£29.9912 Speeds Remote Control Rechargeable Prostate Massager
£69.99Prostate Massager Thrusting Anal Butt Plug Vibrator Dildo – PM01
£57.99Original price was: £57.99.£39.99Current price is: £39.99.
Best Selling Sex Toys Online To Fuel Your Fantasies
Viagra 50mg
£20.00 – £35.00This product has multiple variants. The options may be chosen on the product pageAmmunition Bullet Vibrator (Silver) CY-008620Y
£12.99High Quality 10 Pieces Bondage Kit BS03060
£49.99Under Bed Restraint 4 CM Width Belt Y66206
£32.99Original price was: £32.99.£27.99Current price is: £27.99.
BEST ADULT SEX TOYS & SEX TOY SHOP IN LONDON
Dive into London’s premier destination for adult pleasures, Love-init. As the leading online sex shop in London, we offer a curated collection of sex toys, vibrators, dildos, anal toys, and sexual wellness products. Ensuring there’s something for everyone, from the curious beginner to the seasoned sexologist.
Our extensive range boasts over 100 top international brands, featuring toy products you never knew existed such as tongue vibrators, or vibrating strap-ons. For those new to all this kickstart with getting to grips with the essentials in our beginner-friendly selection. After that it’s time to explore even more. Just go one way or the other – sex toys for ladies or men’s sex toys.
Once your self-exploration period of the journey is over, it is time to spice things up even more for yourself or with your partner. For the ladies travelling, don’t be alone, just discreetly slip into your handbag our compact clitoral toys perfect for those intimate moments away from home by yourself. For the guys check out our Masturbator products. And if you’re looking to elevate those bedroom escapades, bondage toys promise a world of heightened sensations and new experiences.
Shopping at Love-Init guarantees discreet delivery, unbeatable deals, and 24/7 customer support. Our sex toys website is designed for easy browsing, with detailed product descriptions and genuine reviews, and the odd sale, you can shop with confidence and discretion. Sexual pleasure is a natural and essential part of life, crafted to enhance these moments of bliss. With Love-Init, there’s no taboo, only a world of pleasure waiting to be explored.
Whether you’re seeking the perfect gift for your partner or a treat for yourself, Love-Init of London is your trusted sex store destination.
FAQ : SOME OF YOUR HOTTEST QUESTIONS ANSWERED
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam sed egestas, venenatis rutrum nulla. Suspendisse viverra ligula egestas sagittis. Praesent a ex et felis euismod luctus a eget lacus.
It is the feeling of new sensations, experiencing orgasms and new ways to play with a partner.
Adult Sex Toys can vibrate or have forms of built in movements that causes sensations to the body.
The guaranteed movement or vibration experienced from using Adult Toys can allow you to experiment with other aspects of pleasure. Consider deep breathing instead of the typical holding of breath leading up to orgasm or edging, coming to the brink of orgasm repeatedly. Its about not having to think whether your hand or that of your partner is about to change the movement or applying or releasing pressure. The only other thing to make sure of is your toys not running out of energy – make sure you’ve charged up toys to hand.
Sex toys can take pressure off a partner (or you) to be physically able to perform, and allow another the enjoying of pleasure.
Browse through the Love-Init Website to find toys for all genitals and discover couples toys too.
If your physical flexibility, body size or shape, or disability restricts your access to your own genitals, then sex toys can give you that access. Sex toys with long handles for example.
App-controlled sex toys allows couples separated by distance to give each other physical pleasure.
The materials used in sex toys found on the Love-Init website are generally not subject to the same testing as materials used for medical purposes. Wording on some manufacturers description or packaging may get around requirements by listing the items as ‘novelty items’. You will find descriptions within brand products on the site showing the manufacturer will have taken concerns such as phthalates in plastic into account and mention the use of body-safe, medical-grade materials.
Common sense care includes washing toys after use according to manufacturer’s instructions. Store your adult toys somewhere clean. Pay attention to instructions about what types of lube are safe for the toy material – for example oil-based lubes may degrade some plastics.
Common sense when using them in the manner and in the orifice they are designed for is important. An example is only insert toys designed for anal play, with a flared base (so they can’t get ‘lost’ internally), into the anus.
If long sessions with an intense vibrator to the clitoris are encountered the person may feel numbness for a short time but don’t panic – this should resolve within a few hours.
If you use a sex toy as your only pleasure towards orgasm over a period of months, your body can become accustomed to the type of stimulation typically not easily replicated by the body. It can initially then be hard to orgasm another way. When you realise this you might have reached the point of “have I broken myself?!”. Other sexual scenarios can be someone with a penis can find it difficult to cum with penetrative sex with a partner. This is especially true if you have been single for a while and masturbating a lot – the grip and speed of the hand, which you have become used to, is so different.
But you are not addicted! It can take a period of time towards readjustment if you want re-learn how to cum another way. Take orgasm away as a goal and instead just enjoy giving yourself pleasurable sensations, without your toy. It is tempting to reach for what your brain wants the chemical hit of an orgasm. Your brain knows it can get it quick with the sex toy. But resist! And you will find it doesn’t take too long for you become re-sensitised to other types of touch.
You can then reintroduce your adult sex toy, but less often. Also be aware of the scenario of buying a new favourite toy. It can be tempting to want to use it every time you want to have sex. Try saving it and leaving it out on some occasions so you don’t get desensitised to other stimulation.
It’s easy to make this assumption. However, you may be surprised. It has seldom been heard that there are people finding themselves in this position whose partner wasn’t open to trying something new. Just make sure you introduce the sex toy in the right way. Before you have the conversation, think about how you’d feel if your partner came to you first with the suggestion. When would you want them to ask? What would your concerns be? Your questions? Put yourself in their shoes and take that insight into account when you plan what to say.
Choose the right moment – the best time is probably when you’re both in a sexy frame of mind but not actually having sex. Don’t bring up the subject when your partner feels they have just failed to support you to orgasm! Be careful with the language you use. Make clear this is something for you BOTH to enjoy. You can be excited at finding ways for you both to enjoy new sensations. But just ensure you make that clear.
Toys don’t have to look like genitals. If you are new to sex toys then when choosing your first adult toy go for one that doesn’t have such a shape. With a partner choose together. There are toys for all genders, and couples toys that you will find on the website. You could ask your partner whether they are interested in having a toy of their own! Discuss how the experience can be shared. Decide who will hold/control the toy. Decide when to introduce it into the moment.
Toys are playful tools, not a threat – they can do things another persons body simply cannot do and give you BOTH amazing sensations to experience.
Have a browse of the Love-Init sex toy website as it has lots of choice. Start by doing some general research of the same similar toys we have to offer.
Read their description to see what they bring to the moment. There are toys designed for insertion into the vagina – the traditional idea of sex toys, though not all are phallic-looking these days. Clitoral stimulation toys this includes the new breed of ‘pleasure air technology’ toys, toys which stimulate the vaginal internally and the clitoris at the same time. Then there are our toys for penises, anal toys, and couples sex toys.
- What does your body need and what appeals to you?
- You may want to take into account eco credentials.
- Are the sex toy aids made from an environmentally renewable material?
- Are the parts recyclable?
- Do some toys require power or charging, or have you to buy batteries?
- Is the toy rechargeable?
- Is it mains-powered?
There is no rush with this, take the time to feel comfortable with the idea and take small steps into this exciting world. If you need any help, we are available! All you have to do is contact us and have a chat.
our satisfied customers
Welcome to our steamy testimonials section, where every word is a whisper, every review a tantalising tease shared by our satisfied patrons.
Janet Dye2024-04-11Very good products good prices friendly staff . Speedy delivery would recommendKebabpunk2024-01-31Just popped in there yesterday to stack up on some toys, and met a very decent bloke running this small little East-end gem for 5 years now, albeit not made easy by the local religious jobsworths. Either way, I'm a very happy customer (incidentally from the same religious community like said jobsworths, hence the nickname) and made this old Leatherman very happy 👍😎 Cheers, HalJade Beresford2023-05-06Absolutely fantastic service. I'll never go anywhere else! The staff are so knowledgeable and helpful. See you again soon ;) highly recommend!!Siobhan2023-05-05Good quality. Super fast delivery only few hours after ordering as local they deliver straight away! Highly recommend.lindame20072023-05-02Amazing products, professional and polite staff what more can you ask for would highly recommend, thank you for a great customer service experience as always, will always be a returning customer 😊Callum Dean2023-05-02A really good service very helpful with my order & deciding on what to buy.susan charman2022-09-02Highly recommend! Lovely local online sex store with polite helpful staff, quick delivery great quality products. Thank you i will visit again in the near future :)Samantha Faux2022-08-05Excellent selection, very helpful staff, quick delivery - what's not to love?Google rating score: 4.7 of 5, based on 14 reviews
NOT SURE WHERE TO START?
We’ve got you covered with amazing deals on Sex Toys.
Whether its the Best Adult Sex Toys, Gay Toys or bondage products, let’s find you the right choice without breaking the bank!
LOVE-INIT BLOG
Stir up the heat and share the buzz!